PR practitioners’ cultural capital: an initial study and implications for research and practice

This paper presents exploratory research into the patterns and volume of cultural capital belonging to 178 PR practitioners in the UK. A survey was conducted among members of the Chartered Institute of Public Relations to establish the levels and types of embodied, institutionalized and objectified forms of cultural capital that the practitioners possessed. The findings differed from the national frequencies and corresponded to results for members of dominant social groups in the UK. The implications for PR research and practice are discussed.