Book review: profits and sustainability: a history of green entrepreneurship by Geoffrey Jones

In Profits and Sustainability: A History of Green Entrepreneurship, Geoffery Jones maps the development of green entrepreneurship from the nineteenth century to the present day. Spanning an eclectic range of industries, the book chronicles how unconventional individuals pioneered new ways of thinking about sustainability by seeking to mitigate environmental degradation by using for-profit business ventures. At the very core of the book is an interrogation of whether and when profits and sustainability are indeed compatible, writes Ganga Shreedhar, offering valuable insights for those seeking to understand the historical development of the green economy.