Gender and green consumption: relational, practical, material

Elliott, R.ORCID logo (2017). Gender and green consumption: relational, practical, material. Journal of Consumer Ethics, 1(2), 92-99.
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Drawing on recent research on the topic, this essay synthesizes a sociological approach to understanding the intersection of gender and green consumption along interwoven relational, practical, and material dimensions. Each dimension foregrounds the ways in which many researchers have complicated presumptions about both ‘gender’ and ‘consumption’ as analytic categories. Taken together, such an approach offers a response to the predominance of individual-centred, preference- or identity-focused models of green consumption. Situating future studies along one or more of these dimensions provides an organizing vocabulary and a tradition of research to build knowledge systematically and dialogically.

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