Celebrity endorsements affect voters' feelings of anger and anxiety towards political candidates

Nownes, Anthony J. (2017) Celebrity endorsements affect voters' feelings of anger and anxiety towards political candidates [Online resource]
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In the 2016 election actors, musicians, and athletes publicly endorsed political candidates with the hopes that their celebrity could bring attention, and ultimately votes, to their preferred candidates. Research by Anthony J. Nownes shows us that many times this does work- survey respondents who were aware of Hillary Clinton’s celebrity endorsements had lower levels of anger and anxiety towards the candidate than other respondents.


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