Social media and successful retail operations in the hyper-customisation era
Ramanathan, U., Nachiappan, S. & Parrott, G.
(2017).
Social media and successful retail operations in the hyper-customisation era.
It's possible to increase both customer satisfaction and profitability, but careful planning is needed, write Usha Ramanathan, Nachiappan (Nachi) Subramanian and Guy Parrott
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2017 The Author(s) |
| Departments | LSE |
| Date Deposited | 19 Oct 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/83836 |