Social media and successful retail operations in the hyper-customisation era

Ramanathan, Usha; Nachiappan, Subramanian; and Parrott, Guy (2017) Social media and successful retail operations in the hyper-customisation era. [Online resource]

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It's possible to increase both customer satisfaction and profitability, but careful planning is needed, write Usha Ramanathan, Nachiappan (Nachi) Subramanian and Guy Parrott

Item Type	Online resource
Departments	LSE
Date Deposited	19 Oct 2017 16:21
URI	https://researchonline.lse.ac.uk/id/eprint/83836

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HD28 Management. Industrial Management

http://blogs.lse.ac.uk/businessreview/2017/07/27/social-media-and-successful-retail-operations-in-the-hyper-customisation-era/ (Publisher)

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