Why Pocket works: size may not matter when it comes to affordable housing

As average house prices continue to grow in London, reaching £514,000 last September, younger Londoners are not only being priced out of the city, but must now delay – and often abandon – any hopes of ever accessing the property ladder. Meanwhile, with election season in full swing, housing has been targeted as a priority campaign issue not only among housing organisations like Shelter but also by the London Chamber of Commerce and Industry in its London Demands business agenda for 2015, illustrating the depth and resonance of the problem for the capital. There seems to be more momentum than ever for exploring alternative models of housing supply, and Pocket’s innovative scheme may offer a viable and sustainable solution for young professionals.