Fizzy and the ‘good landlord’ model

In 2012, Thames Valley Housing Association (TVHA) created Fizzy Living, a commercial subsidiary focused on attracting institutional investors with an appetite for investing in the private rented sector (PRS) and who are interested in long-term returns secured through rental income streams. Fizzy capitalised on TVHA’s reputation, skills in property management, and their preparedness to provide £30m capital in initial seed funding to help access additional funds. Currently, Fizzy has raised an additional £200m from Silver Arrow (an investment entity owned by the Abu Dhabi Investment Authority), and secured a further £55m long-term loan from PRICOA (an international private investment arm of the Prudential Insurance Company of America).