How to turn a brand’s friends (and detractors) into evangelists: The case of Canadian wine
Massa, F. G., Helms, W., Voronov, M. & Wang, L.
(3 July 2017)
How to turn a brand’s friends (and detractors) into evangelists: The case of Canadian wine.
LSE Business Review.
With conversion rituals, cool-climate wineries in Ontario managed to overcome a reputation for low quality, write Felipe G. Massa, Wesley Helms, Maxim Voronov and Liang Wang
| Item Type | Blog post |
|---|---|
| Copyright holders | © 2017 The Author(s) |
| Departments | LSE |
| Date Deposited | 06 Jul 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/83243 |