How to turn a brand’s friends (and detractors) into evangelists: The case of Canadian wine

Massa, Felipe G.; Helms, Wesley; Voronov, Maxim; and Wang, Liang (2017) How to turn a brand’s friends (and detractors) into evangelists: The case of Canadian wine [['eprint_typename_blog_post' not defined]]
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With conversion rituals, cool-climate wineries in Ontario managed to overcome a reputation for low quality, write Felipe G. Massa, Wesley Helms, Maxim Voronov and Liang Wang
Item Type ['eprint_typename_blog_post' not defined]
Departments LSE
Date Deposited 06 Jul 2017 13:06
URI https://researchonline.lse.ac.uk/id/eprint/83243

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