Without a critical approach to big data it risks becoming an increasingly sophisticated paradigm for coercion

We are in the midst of a data revolution, one reliant on the capture, analysis, and visual representation of enlarged quantitative data, in increasingly digital formats. Hamish Robertson and Joanne Travaglia argue that big data quantification is now not only a mechanism for extracting information but has become an idea with social and political power in its own right. The lack of critique of quantitative methods and their application contributes to the existing and potentially coercive power of digital information systems and their attendant methods, and enhances the potential for “collateral damage” associated with such applications.