Dan Bross – no more reporting standards: please

This post was contributed by Dan Bross, Senior Director of Corporate Citizenship at Microsoft Trust is a word that is getting lots of “play” currently. Trust in government – trust in corporations – and of course trust in each of us as individuals. Last month in Davos, Edelman released their 2014 Trust Barometer showing that “business has recovered trust from the crisis period because it is seen as having made demonstrable strides in transparency, supply chain and product quality.” As I’ve written before, trust is earned and organizations cannot expect to be trusted inherently.