Understanding fatherhood in the digital age

In this blog, Gillian Ranson looks into the rise of the father blogger. Recognising their growing impact, she reflects on the role of father bloggers with advertising as they become a potential source of revenue, as well as their position as ‘parent experts’ who are professionalised as fathers. Gillian is Professor Emerita of Sociology at the University of Calgary, Canada. She is currently working on a book project examining parenting culture in Canada today.