Public Service Television in the Western Balkans: A Mission Impossible

Recent years have brought about new challenges to media landscapes across Europe. Pressures from commercial broadcasters and declining audiences have been compounded by political and financial pressures that have led to questions about the very existence, role and purpose of public service broadcasting. An event held at the LSE last week addressed the future of public service media in Europe. One of the speakers, Peter Bajomi-Lazar of Budapest Business School, discusses here the challenges for public service broadcasting in the Western Balkans.