The political affiliations of the UK’s national newspapers have shifted, but there is again a heavy Tory predominance

The 2010 General Election saw the Conservatives gain a number of newspaper endorsements, and failed to win outright. But while there is a consensus that newspaper endorsements matter less today than they once did, they remain a significant force in shaping the political outlooks of their readers. In the 2012 Audit of Democracy, Stuart Wilks-Heeg, Andrew Blick, and Stephen Crone looked at the representativeness of newspaper opinion related to the British public, and concluded that newspapers were becoming ever more fluid in their political outlooks.