Paying incentives to be healthy only works in the long term if you pay to NOT do something

Galizzi, M. M.ORCID logo (2015). Paying incentives to be healthy only works in the long term if you pay to NOT do something.
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Monetary incentives to encourage people to live healthier lifestyles only work in the longer term when they are designed to stop negative behaviour, rather than promote positive choices, suggests new research from LSE.

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