Ofcom’s Plurality Framework: A step in the right direction, but still unfinished work

Following the recent publication by Ofcom of its measurement framework for media plurality, LSE Research Officer Sharif Labo argues that although there are significant gaps in the framework, it offers a solid foundation to measure plurality in a fast-changing media environment. The UK Parliament, in consultation with Ofcom, must now use the opportunity of the first baseline assessment to set out ‘bright line’ guidance on what constitutes sufficient plurality, as well as to explore steps to gain more insights into how technology is impacting news consumption. Damian Tambini and Sharif Labo’s policy brief, Monitoring Media Plurality after Convergence, can be read here.