The AVMS Directive: lacking a long-term political vision?

Ross Biggam, Director General of the Association of Commercial Television in Europe, explains that he is among the few hundred people around the EU, predominantly in Brussels’ EU quarter, who were last week putting the finishing touches to responses to the Audiovisual Media Services Directive consultation. He was drafting a response on behalf of European commercial broadcasters, but here offers some of his own analysis on the issues involved.