How not to measure the news plurality problem

As Ofcom proposes measuring news consumption to assess media plurality in the UK, Martin Moore, Director of the Media Standards Trust, carries out an experiment to measure his news consumption over the course of a single day. How easily can news consumption be measured, and how do we define what counts as ‘news’ in the first place? Moore examines the challenges that Ofcom will face and suggests that measuring news consumption might not allow Ofcom to address the central purpose of plurality: that of ensuring diverse viewpoints are heard.