2015 was not an ‘internet election’ but both data and social tools did matter

Williamson, Andy (2016) 2015 was not an ‘internet election’ but both data and social tools did matter [Online resource]

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Andy Williamson writes that while the 2015 General Election was not an internet election, it was an election where both data and social tools mattered. He looks back what can be learned from the digital campaigns in 2015 and predicts how these lessons are likely to shape the use of digital ahead of elections taking place across the UK in 2016.