How the Eurosceptics brought down David Cameron: a serious case of supplier lock-in

David Cameron’s decision to call a referendum on the EU was the result of intense Eurosceptic pressures from both within and outside his party. He found himself with little scope for manoeuvre as Ukip gained support and his backbenchers threatened rebellion. Pascal D König looks at what a competition theory usually applied to business can reveal about his misjudgment and eventual replacement as PM.