Using third-party endorsements to build a brand’s reputation: The case of British chocolate

da Silva Lopes, Teresa (2017) Using third-party endorsements to build a brand’s reputation: The case of British chocolate [Online resource]
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Cadbury and Rowntree built lasting reputations without investing heavily in marketing in their early days, writes Teresa da Silva Lopes
Item Type Online resource
Departments LSE
Date Deposited 07 Jun 2017 07:39
URI https://researchonline.lse.ac.uk/id/eprint/80218

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