Using third-party endorsements to build a brand’s reputation: The case of British chocolate
da Silva Lopes, T.
(2017).
Using third-party endorsements to build a brand’s reputation: The case of British chocolate.
Cadbury and Rowntree built lasting reputations without investing heavily in marketing in their early days, writes Teresa da Silva Lopes
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2017 The Author(s) |
| Departments | LSE |
| Date Deposited | 07 Jun 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/80218 |