Piecing together a paradigm and the “power of free”

Mehrabyan, Lusine (2017) Piecing together a paradigm and the “power of free” [Online resource]

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Every year, LSE students wait in long queues to reach the J.P Morgan smoothie bar. You may think they stand in the rain for an hour to network and enhance their career prospects. However, there may be other behavioural phenomena at play. Have you heard of the zero price effect otherwise known as the “power of free”?

Item Type	Online resource
Copyright holders	© 2017 The Author(s)
Departments	LSE
Date Deposited	05 Jun 2017 11:58
URI	https://researchonline.lse.ac.uk/id/eprint/79942