How a beer found success with an authentic use of history

Hatch, Mary Jo; and Schultz, Majken (2017) How a beer found success with an authentic use of history. [Online resource]

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History has a strong emotional appeal, inviting people to be part of something greater than themselves, write Mary Jo Hatch and Majken Schultz

Item Type	Online resource
Departments	LSE
Date Deposited	05 Jun 2017 11:57
URI	https://researchonline.lse.ac.uk/id/eprint/79941

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