How a beer found success with an authentic use of history
Hatch, M. J. & Schultz, M.
(2017).
How a beer found success with an authentic use of history.
History has a strong emotional appeal, inviting people to be part of something greater than themselves, write Mary Jo Hatch and Majken Schultz
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2017 The Author(s) |
| Departments | LSE |
| Date Deposited | 05 Jun 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/79941 |