Is the customer king?
Bolander, Willy; Plouffe, Christopher R.; Cote, Joseph A.; and Hochstein, Bryan
(2017)
Is the customer king?
[Online resource]
Sales and service staff need to consider and influence a portfolio of relationships, not only customers, write Willy Bolander, Christopher R. Plouffe, Joseph A. Cote and Bryan Hochstein
| Item Type | Online resource |
|---|---|
| Departments | LSE |
| Date Deposited | 05 Jun 2017 09:43 |
| URI | https://researchonline.lse.ac.uk/id/eprint/79891 |
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