Is the customer king?
Bolander, W., Plouffe, C. R., Cote, J. A. & Hochstein, B.
(2017).
Is the customer king?
Sales and service staff need to consider and influence a portfolio of relationships, not only customers, write Willy Bolander, Christopher R. Plouffe, Joseph A. Cote and Bryan Hochstein
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2017 The Author(s) |
| Departments | LSE |
| Date Deposited | 05 Jun 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/79891 |
Explore Further
- http://blogs.lse.ac.uk/businessreview/2017/02/03/is-the-customer-king/ (Publisher)
- http://blogs.lse.ac.uk/businessreview/ (Official URL)