Companies that do better by their customers also do better in the stock market

Fornell, C., Morgeson, F. & Hult, T. (2017). Companies that do better by their customers also do better in the stock market.

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Many firms don't understand the value of satisfied customers or don't collect their data correctly, write Claes Fornell, Forrest Morgeson and Tomas Hult

Item Type	Online resource
Copyright holders	© 2017 The Author(s)
Departments	LSE
Date Deposited	05 Jun 2017
URI	https://researchonline.lse.ac.uk/id/eprint/79815

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HD Industries. Land use. Labor
HD28 Management. Industrial Management
HF Commerce

http://blogs.lse.ac.uk/businessreview/2017/02/22/companies-that-do-better-by-their-customers-also-do-better-in-the-stock-market/ (Publisher)
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Companies that do better by their customers also do better in the stock market

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