Companies that do better by their customers also do better in the stock market

Fornell, Claes; Morgeson, Forrest; and Hult, Tomas (2017) Companies that do better by their customers also do better in the stock market. [Online resource]

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Many firms don't understand the value of satisfied customers or don't collect their data correctly, write Claes Fornell, Forrest Morgeson and Tomas Hult

Item Type	Online resource
Departments	LSE
Date Deposited	05 Jun 2017 07:43
URI	https://researchonline.lse.ac.uk/id/eprint/79815

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http://blogs.lse.ac.uk/businessreview/2017/02/22/companies-that-do-better-by-their-customers-also-do-better-in-the-stock-market/ (Publisher)

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