How to turn a Cinderella product into a market queen

Delmestri, Giuseppe; and Greenwood, Royston (2017) How to turn a Cinderella product into a market queen [Online resource]

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The case of Italian grappa shows that more than marketing is needed to raise a product's market status, write Giuseppe Delmestri and Royston Greenwood

Item Type	Online resource
Departments	LSE
Date Deposited	02 Jun 2017 13:03
URI	https://researchonline.lse.ac.uk/id/eprint/79754

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Delmestri, Giuseppe
Greenwood, Royston

HD28 Management. Industrial Management
HF Commerce

http://blogs.lse.ac.uk/businessreview/2017/01/12/how-to-turn-a-cinderella-product-into-a-market-queen/ (Publisher)
http://blogs.lse.ac.uk/businessreview/ (Official URL)

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