Why are so few companies satisfied with their innovations’ results?
Zorzella, L. & Zevallos, G.
(2017).
Why are so few companies satisfied with their innovations’ results?
The answer is simple: most companies do not have an adequate way of measuring innovation, write Luiz Zorzella and Gustavo Zevallos
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2017 The Author(s) |
| Departments | LSE |
| Date Deposited | 02 Jun 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/79720 |