Why are so few companies satisfied with their innovations’ results?

Zorzella, Luiz; and Zevallos, Gustavo (2017) Why are so few companies satisfied with their innovations’ results? [Online resource]

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The answer is simple: most companies do not have an adequate way of measuring innovation, write Luiz Zorzella and Gustavo Zevallos

Item Type	Online resource
Departments	LSE
Date Deposited	02 Jun 2017 11:46
URI	https://researchonline.lse.ac.uk/id/eprint/79720

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