By producing podcasts you can reach wider audiences, occupy your niche and create new items of research

The success of the Serial podcast, a true crime spin-off from the widely popular This American Life, has introduced new audiences to a modern form of broadcasting and inspired a new generation of producers. As part of a series previewing their new book Communicating Your Research with Social Media, Amy Mollett, Cheryl Brumley, Chris Gilson and Sierra Williams outline why researchers should take advantage of this podcasting renaissance.