Nesta Research: Public Interest High, Advertiser Interest Low for Hyperlocal Media

The future of local media in the UK has been in the limelight recently with the granting of local TV licenses, the House of Lords inquiry into media pluralism and the Newspaper Society supporting PresBoF’s Royal Charter bid, but what about the hyperlocal? In this post Jon Kingsbury of the innovation charity Nesta presents recent research on public demand for hyperlocal media and the potential for advertising in hyperlocal markets.