How to be small and make money online

Beckett, Charlie (2007) How to be small and make money online [Online resource]

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How can a tiny independent journalistic enterprise like Rick Waghorn’s Norwich City FC News site make money when it comes up against the big boys like the BBC? We are all familiar with the Long Tail theory, but can that really sustain small news businesses?

Item Type	Online resource
Departments	Media and Communications
Date Deposited	25 May 2017 12:03
URI	https://researchonline.lse.ac.uk/id/eprint/78922

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Beckett, Charlie

http://blogs.lse.ac.uk/polis/2007/03/28/how-to-be-small-and-make-money-online/ (Publisher)
http://www.lse.ac.uk/media-and-communications/people/academic-staff/charlie-beckett/home.aspx (Author)
http://blogs.lse.ac.uk/polis/ (Official URL)

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