How to be small and make money online
Beckett, C.
(2007).
How to be small and make money online.
How can a tiny independent journalistic enterprise like Rick Waghorn’s Norwich City FC News site make money when it comes up against the big boys like the BBC? We are all familiar with the Long Tail theory, but can that really sustain small news businesses?
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2007 The Author(s) |
| Departments | LSE > Academic Departments > Media and Communications |
| Date Deposited | 25 May 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/78922 |