Will the media drop the McCanns?

One interesting little footnote to the “Media and the McCanns” debate that has been raging elsewhere on this forum. During the original public debate on Wednesday Sun Columnist Kelvin MacKenzie said that this was a massive story which would continue to dominate the front pages. Indeed, he said it still added 2-3% to sales whenever it did, as when The News of the World led recently on the new drawing of a ‘suspect’. But we have also heard from Kelvin and the many posters on this blog that this issue polarises public opinion to a much greater degree than much of the mainstream media might think. One person has even suggested to me that for some newspapers it can now have a negative effect on sales.