Clinton comeback: negative is good

We all pretend that ‘negative’ political campaigning is bad but it works and it is good. A few weeks ago I listened to LSE students of political campaigning call on Hills to ‘go negative’ in the face of the Obama surge. She did and despite the polls still showing her behind, she won Texas and the crucial Ohio votes last night. [Great coverage here from the outstanding Houston Chronicle website – fantastic photo series]. She did it by pointing out in measured but unmistakable terms that her opponent was, as we say in sarf London, “all mouth and no trousers”.