Burma: you know it's happening

My conversation about humanitarian communication with the World Food Programme’s Greg Barrow was cut short because he had to get on with dealing with the Burma cyclone crisis. We had been talking about the state of media coverage of disasters and emergencies. One thing we thought is certain. With new media technology there is no excuse for ignorance. The Internet and other new technologies mean you can report from anywhere, anytime, to a global audience. The question for aid agencies and the correspondents is not how to get coverage but how to get people to listen – and what do you want them to do if they hear?