Making money online: Swedish style

Beckett, Charlie (2008) Making money online: Swedish style [Online resource]

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Kristine Lowe has some interesting tales of how mainstream Swedish media is waking up to the profit potential of blogs. It’s an interesting mix of personality and niche market blogs effectively selling their unique user traffic. The commercial companies hope to sell advertising. More interestingly they are in interested in product placement or simply brand association.

Item Type	Online resource
Departments	Media and Communications
Date Deposited	23 May 2017 10:40
URI	https://researchonline.lse.ac.uk/id/eprint/78397

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Beckett, Charlie

http://blogs.lse.ac.uk/polis/2008/05/16/making-money-online-swedish-style/ (Publisher)
http://www.lse.ac.uk/media-and-communications/people/academic-staff/charlie-beckett/home.aspx (Author)
http://blogs.lse.ac.uk/polis/ (Official URL)

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