Making money online: Swedish style
Beckett, C.
(2008).
Making money online: Swedish style.
Kristine Lowe has some interesting tales of how mainstream Swedish media is waking up to the profit potential of blogs. It’s an interesting mix of personality and niche market blogs effectively selling their unique user traffic. The commercial companies hope to sell advertising. More interestingly they are in interested in product placement or simply brand association.
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2008 The Author(s) |
| Departments | LSE > Academic Departments > Media and Communications |
| Date Deposited | 23 May 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/78397 |