How to manage new media growth
Beckett, C.
(2008).
How to manage new media growth.
One of the problems for media organisations trying to go online over the last few years has been slowness on the part of managers. Some senior managers will see that it is strategically vital, but middle managers in particular, will often be reluctant to innovate. Why?
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2008 The Author(s) |
| Departments | LSE > Academic Departments > Media and Communications |
| Date Deposited | 23 May 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/78345 |