How to manage new media growth

Beckett, Charlie (2008) How to manage new media growth. [Online resource]
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One of the problems for media organisations trying to go online over the last few years has been slowness on the part of managers. Some senior managers will see that it is strategically vital, but middle managers in particular, will often be reluctant to innovate. Why?
Item Type Online resource
Departments Media and Communications
Date Deposited 23 May 2017 09:41
URI https://researchonline.lse.ac.uk/id/eprint/78345

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