Alpha dogs: how the consultants corporatised campaigning (book review)
Beckett, C.
(2008).
Alpha dogs: how the consultants corporatised campaigning (book review).
As Barack Obama’s campaign moves from its grass-roots to its general election phase you can sense his spin-doctors tightening up on the rhetoric and the policy. But who makes the adjustments to a campaign like that? do they really know what works? do they care about the ends as well as means?
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2008 The Author(s) |
| Departments | LSE > Academic Departments > Media and Communications |
| Date Deposited | 23 May 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/78294 |