Alpha dogs: how the consultants corporatised campaigning (book review)

Beckett, Charlie (2008) Alpha dogs: how the consultants corporatised campaigning (book review). [Online resource]

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As Barack Obama’s campaign moves from its grass-roots to its general election phase you can sense his spin-doctors tightening up on the rhetoric and the policy. But who makes the adjustments to a campaign like that? do they really know what works? do they care about the ends as well as means?