Behavioural advertising: solution or slippery slope?

Beckett, Charlie (2008) Behavioural advertising: solution or slippery slope? [Online resource]
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Media investor Peter ‘Big Brother’ Bazalgette hopes that online behavioural advertising can fund content in the future. At his Polis speech he was challenged by LSE Privacy expert Gus Hosein who warned that allowing your data to be stored by others is a slippery slope to state surveillance.
Item Type Online resource
Departments Media and Communications
Date Deposited 22 May 2017 12:14
URI https://researchonline.lse.ac.uk/id/eprint/78154

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