Varoufakis on the international media catwalk: on the politics of style

About ten days have passed since the new Greek government came into power and also the spotlight of the international media over its negotiations with European partners concerning the country’s debt. Negotiations aside, however, there is a person that attracted the greatest part of media attention over the last week, namely the Greek Finance Minister, Yanis Varoufakis. This attention has been unprecedented compared to the many Finance Ministers Greece has changed over the last few years, not only in terms of its amount but also its nature. Dressed in casual clothes, untucked shirts and sporty jackets, Varoufakis made it to the fashion pages of major media outlets, and has been described as a ‘rock star’, ‘fashion trailblazer’, or ‘the most interesting man in Europe’.