Facebook: social or marketing media? (book review: the Facebook era by Clara Shih)
Beckett, C.
(2009).
Facebook: social or marketing media? (book review: the Facebook era by Clara Shih).
Facebook is now much more than the world’s biggest social networking site, it is a significant platform in its own right. There are alternative ways to create social networks or to market a product, person or cause, but few deliver in the way that Facebook does.
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2009 The Author(s) |
| Departments | LSE > Academic Departments > Media and Communications |
| Date Deposited | 19 May 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/77942 |