Facebook: social or marketing media? (book review: the Facebook era by Clara Shih)

Beckett, Charlie (2009) Facebook: social or marketing media? (book review: the Facebook era by Clara Shih) [Online resource]

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Facebook is now much more than the world’s biggest social networking site, it is a significant platform in its own right. There are alternative ways to create social networks or to market a product, person or cause, but few deliver in the way that Facebook does.

Item Type	Online resource
Copyright holders	© 2009 The Author(s)
Departments	Media and Communications
Date Deposited	19 May 2017 15:16
URI	https://researchonline.lse.ac.uk/id/eprint/77942