Detours are the straight way to success on the Internet (Matt Locke at Polis summer school – guestblog)

How do you catch the attention of young people in a world, where the amount of information available is so massive, indeed,, for all practical reasons, infinite? That is the question Matt Locke, commissioning editor on Channel 4, is facing everyday, as he works with the channel’s section for teenagers, producing content about the choices you face as a teenager, trying to grasp the world of grown-ups, that they are about to enter.