It's not HOW to get people to pay for news, it's WHEN

Beckett, C. (2009). It's not HOW to get people to pay for news, it's WHEN.
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A few months ago I suggested Waitrose as a solution to the problem of finding a new business model for journalism. I was trying to make a more general point about journalism being delivered in different ways but I am increasingly convinced that I may have hit upon something, partly thanks to some interesting comments from a clever chap at Stanford.

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