The Economist: networking a global niche

Beckett, Charlie (2010) The Economist: networking a global niche [Online resource]
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The biggest threat to The Economist’s current relative prosperity will be when they get wifi on Jumbos. Some carriers are hoping to do so within two years. Economist readers fly a lot and use the down-time between airplane movies and meals to consume the magazine. On average they spend about 43 minutes doing so. When else do they get that sort of space in their lives?


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