Not just for Christmas? How the Guardian tried to change development reporting

This report by Polis intern Aivory Gaw People are inherently self-interested. But with this self-interest comes the occasional need for altruistic action. Arise, Christmas charities where media outlets do their once a year act of humanitarian service that attracts people to donate to causes around the world. However, the problem is, this kind of service occurs just once a year. People donate money without really knowing where the funding goes or how much of a difference one donation can make. The Guardian sought to change this with Katine project.