Are celebrities good for charities? Some new research (guest blog)

When Sharon Stone says she will kiss just about anybody for peace in the Middle East then a hostile reaction to the idea of celebrity activism is understandable. The juxtaposition of serious suffering and a glib actress can jar. But charities are getting better at matching their cause with a famous face who also thinks about the issues. POLIS and the Department of Media and Communications at LSE do a lot of work on humanitarian communications, so were interested in some new research by Manchester-based analyst Dan Brockington. This is his report.