The boldest PR move of modern times? Murdoch closes News of the World
Beckett, C.
(2011).
The boldest PR move of modern times? Murdoch closes News of the World.
This is one of the most remarkable public relations moves of modern times. To close a massive profit-making business because it has become a reputational black hole is both bold and a gamble.
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2011 The Author(s) |
| Departments | LSE > Academic Departments > Media and Communications |
| Date Deposited | 17 May 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/77422 |