Four steps to success in a humanitarian appeal
Manibog, C.
(2011).
Four steps to success in a humanitarian appeal.
Some people are exhausted by messages they receive from humanitarian NGOs. Many have become desensitized to images of distant suffering and repeated appeals for help. But, ultimately, people want to do good. So what can humanitarian NGOs do to better open the public’s hearts, minds—and pockets?
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2011 The Author(s) |
| Departments | LSE |
| Date Deposited | 17 May 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/77349 |