Four steps to success in a humanitarian appeal

Manibog, Claire (2011) Four steps to success in a humanitarian appeal [Online resource]
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Some people are exhausted by messages they receive from humanitarian NGOs. Many have become desensitized to images of distant suffering and repeated appeals for help. But, ultimately, people want to do good. So what can humanitarian NGOs do to better open the public’s hearts, minds—and pockets?
Item Type Online resource
Copyright holders © 2011 The Author(s)
Departments LSE
Date Deposited 17 May 2017 08:32
URI https://researchonline.lse.ac.uk/id/eprint/77349

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