Charities and celebrities: a media myth?
Brockington, Dan
(2011)
Charities and celebrities: a media myth?
[Online resource]
If you want to get noticed, get a celebrity. That’s been the maxim for charities desperately seeking column inches to promote their causes. However, recent research has questioned whether journalists are always so easily attracted by actors and pop singers claiming ot have a conscience.
| Item Type | Online resource |
|---|---|
| Departments | LSE |
| Date Deposited | 17 May 2017 08:25 |
| URI | https://researchonline.lse.ac.uk/id/eprint/77346 |