How to judge sentiment in online marketing
Manibog, C.
(2011).
How to judge sentiment in online marketing.
How can we understand consumers’ use of social media? How is social media marketing changing with increasing online participation? And what role can social science research play in all this?
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2011 The Author(s) |
| Departments | LSE |
| Date Deposited | 17 May 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/77337 |