How to judge sentiment in online marketing

Manibog, Claire (2011) How to judge sentiment in online marketing [Online resource]

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How can we understand consumers’ use of social media? How is social media marketing changing with increasing online participation? And what role can social science research play in all this?

Item Type	Online resource
Copyright holders	© 2011 The Author(s)
Departments	LSE
Date Deposited	17 May 2017 08:08
URI	https://researchonline.lse.ac.uk/id/eprint/77337