How did Kony2012 go viral and should we copy it?
Beckett, C.
(2012).
How did Kony2012 go viral and should we copy it?
In this short draft extract from a much longer paper I argue that what made #Kony2012 go viral was not the slick content or the Invisible Children brand – it was its focus on networking as an end in itself.
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2012 The Author(s) |
| Departments | LSE > Academic Departments > Media and Communications |
| Date Deposited | 16 May 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/77275 |