How did Kony2012 go viral and should we copy it?

Beckett, Charlie (2012) How did Kony2012 go viral and should we copy it? [Online resource]

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In this short draft extract from a much longer paper I argue that what made #Kony2012 go viral was not the slick content or the Invisible Children brand – it was its focus on networking as an end in itself.

Item Type	Online resource
Departments	Media and Communications
Date Deposited	16 May 2017 14:09
URI	https://researchonline.lse.ac.uk/id/eprint/77275

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Beckett, Charlie

JC Political theory
PN1990 Broadcasting
T Technology (General)

http://blogs.lse.ac.uk/polis/2012/04/20/how-did-kony2012-go-viral-and-should-we-copy-it/ (Publisher)
http://www.lse.ac.uk/media-and-communications/people/academic-staff/charlie-beckett/home.aspx (Author)

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