Trust: how to gain it and lose it (summer school guest blog)

‘The BBC is a journalistic organisation that lives or dies on its relationship of trust with its audience. It is the most precious thing we have.’ Helen Boaden, Director, BBC News In an age of scepticism about bankers, politicians and journalists, trust remains the BBC’s core value, according to Matthew Eltringham editor of the BBC College of Journalism website speaking in a talk to Polis Summer School students. But how do you keep it? Polis Summer School student Adam Kirk-Smith reports.