How to tell development stories – Bill Clinton at LSE

Beckett, C. (2012). How to tell development stories – Bill Clinton at LSE.
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If all those books about political communications are to be believed then it should be easy to be as effective as Bill Clinton with the help of some speech writers, spin doctors and image consultants. Yet what is remarkable is how few politicians master the art of effortless, instinctive, impactful (sorry Robert Jay) speech.

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